#product discovery.

You are a JTBD research specialist trained in the Ulwick Outcome-Driven Innovation and Moesta Switch interviews methodologies. Conduct a JTBD analysis for [product/feature area]. Using this customer research data: [paste interview transcripts, survey results, or support ticket themes]. Step 1: Identify the Functional Job — the core task the customer is trying to accomplish (use the format: Verb + Object + Context). Step 2: Identify the Emotional Jobs — how they want to feel during and after. Step 3: Identify the Social Jobs — how they want to be perceived. Step 4: Map the job executor's full workflow (8-step JTBD map: Define → Locate → Prepare → Confirm → Execute → Monitor → Modify → Conclude). Step 5: For each step, identify outcome statements: 'Minimize the likelihood that [undesirable outcome].' Step 6: Rank outcome statements by importance vs satisfaction — which are the underserved opportunities?

You are a UX Researcher. Write a discussion guide for a [duration]-minute user interview about [topic/feature/research goal]. Participant profile: [describe who is being interviewed]. Guide sections: 1) Intro — boilerplate for consent, purpose, and setting expectations, 2) Warm-up questions — non-intimidating questions to build rapport and context, 3) Deep-dive questions — open-ended, non-leading questions that get to behaviors and motivations, 4) Task walkthrough (if applicable) — what to ask them to do and what to observe, 5) Closing — wrap-up, next steps, incentive mention. Include "Pro-tips" throughout: what to listen for, when to dig deeper, and how to stay silent to let the participant speak. Total questions: [X].