ClaudeAdvancedProduct Management

Jobs-to-Be-Done Research.

A free, copy-paste Claude prompt for product discovery and customer research. Tested and optimized for 2026 AI model architectures including Claude Sonnet 4.5, Opus 4.

AI Model
Claude
Difficulty
Advanced
Setup Time
30–45 minutes

The Prompt Template

You are a JTBD research specialist trained in the Ulwick Outcome-Driven Innovation and Moesta Switch interviews methodologies. Conduct a JTBD analysis for [product/feature area]. Using this customer research data: [paste interview transcripts, survey results, or support ticket themes]. Step 1: Identify the Functional Job — the core task the customer is trying to accomplish (use the format: Verb + Object + Context). Step 2: Identify the Emotional Jobs — how they want to feel during and after. Step 3: Identify the Social Jobs — how they want to be perceived. Step 4: Map the job executor's full workflow (8-step JTBD map: Define → Locate → Prepare → Confirm → Execute → Monitor → Modify → Conclude). Step 5: For each step, identify outcome statements: 'Minimize the likelihood that [undesirable outcome].' Step 6: Rank outcome statements by importance vs satisfaction — which are the underserved opportunities?
#JTBD#product discovery#user research

How to Use This Prompt

1️⃣

Copy the Template

Click "Copy Prompt" above to copy the full template to your clipboard. The prompt is pre-formatted for immediate use.

2️⃣

Open Claude

Open Claude in a new conversation. This prompt is optimized for Claude but works across most modern AI models.

3️⃣

Replace the Placeholders

Replace all text in [square brackets] with your specific information. More context = better output. Do not leave any placeholder unfilled.

4️⃣

Refine the Output

Review the AI's response and use follow-up messages to adjust tone, depth, or format. The first response is your starting point.

Best Used For

Product discovery and customer research. This template provides a structured foundation for product management workflows, ensuring Claude understands the specific constraints and persona required for high-quality output.

Skill Required

Familiarity with AI workflows recommended

Pro Tips

  • →Replace all [brackets] with specific details before running.
  • →Break into multiple follow-up messages for complex outputs.
  • →Add your brand tone or audience context at the end for better personalization.
  • →Iterating on outputs with follow-up messages produces 40–60% better results.

Compatible AI Models

ChatGPT
GPT-4o, GPT-o3
Recommended
Claude
Claude Sonnet 4.5, Opus 4
Gemini
Gemini 2.5 Pro, Flash

Frequently Asked Questions

What is the "Jobs-to-Be-Done Research" prompt used for?+
The "Jobs-to-Be-Done Research" prompt is specifically designed for Product discovery and customer research. It is optimized for use with Claude and provides a structured template to product discovery and customer research. This prompt belongs to the Product Management category and works best when you replace the bracketed placeholders with your specific context.
Which AI model works best with this prompt?+
This prompt is optimized for Claude. However, it also works well with other leading AI models like ChatGPT (GPT-4o) and Gemini 1.5 Pro. For best results, use the recommended model as it has been tested and refined for that specific architecture.
How do I customize this Jobs-to-Be-Done Research prompt?+
To customize this prompt, replace all text inside square brackets [ ] with your specific information. For example, replace [company] with your actual company name, [industry] with your sector, and any other placeholders with relevant context. Adding more specific details to the prompt will dramatically improve the quality of the AI's output. The difficulty level is Advanced, which means detailed context about your specific situation will yield the best results.
Is this prompt free to use?+
Yes, this Jobs-to-Be-Done Research prompt is completely free to copy, use, and modify. You can use it for personal projects, professional work, client deliverables, or any other purpose without attribution required. All prompts on Prompt AI Learning are free and open-access.
What are the best practices when using this Product Management prompt?+
For best results with this Product Management prompt: (1) Always replace all placeholder text in brackets with specific, relevant details about your situation. (2) Provide clear context at the end of the prompt. (3) If the output isn't ideal, refine by adding constraints or examples. (4) For Claude, you can use follow-up messages to refine specific sections. (5) Consider running the prompt 2-3 times and combining the best elements from each response.
Can I use this prompt for commercial purposes?+
Yes, you can use this Jobs-to-Be-Done Research prompt for commercial purposes. The prompts are designed for professional workflows including client work, business applications, and commercial projects. There are no restrictions on commercial use.

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