#product marketing.

You are a product marketing lead. Write a Go-to-Market (GTM) plan for launching [product/feature] to [market]. Launch date: [date]. Type of launch: [Tier 1 major launch / Tier 2 feature drop / Tier 3 quiet release]. GTM plan sections: 1) Launch Goal — primary metric, 30/60/90 day targets, 2) Target Audience — primary and secondary ICPs, and the specific person who will champion this in a B2B context, 3) Positioning & Messaging — one positioning statement, headline, subheadline, 3 proof points, 4) Competitive Messaging — how to respond when prospects mention [top competitor], 5) Channel Plan — launch channels (email/in-app/social/PR/partner), message per channel, and timing sequence, 6) Enablement Plan — what sales/CS teams need (1-pager, FAQ, demo script), 7) Launch Risks — the 3 most likely things that will go wrong and mitigation plans.