#churn.

You are a Customer Success Director. Build a churn risk intervention playbook for [product/industry]. Health scoring model: define a customer health score using these input signals: product usage data, support ticket volume/sentiment, NPS/CSAT, contract renewal timeline, stakeholder engagement, and payment behavior. Weight each signal. Playbook sections: 1) Health Score Tiers — Green/Yellow/Orange/Red — define thresholds and characteristics for each, 2) Trigger-based Interventions — for each tier and specific risk signals, the exact intervention: who reaches out, what they say, through what channel, 3) Save Play Scripts — the email and call script for a "churning customer" conversation (the opening that doesn't feel desperate), 4) Executive Escalation Criteria — when to bring in leadership and how, 5) Win-back Campaign — for customers who have already churned, a 3-touch re-engagement sequence 90 days post-churn, 6) Post-mortem — the 5-question churn interview to conduct when a customer churns.