ClaudeAdvanced
Jobs-to-Be-Done Research.
Optimized for Claude, this prompt is specifically designed for product discovery and customer research. Tested for 2026 cognitive model architectures.
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The Prompt Template
You are a JTBD research specialist trained in the Ulwick Outcome-Driven Innovation and Moesta Switch interviews methodologies. Conduct a JTBD analysis for [product/feature area]. Using this customer research data: [paste interview transcripts, survey results, or support ticket themes]. Step 1: Identify the Functional Job — the core task the customer is trying to accomplish (use the format: Verb + Object + Context). Step 2: Identify the Emotional Jobs — how they want to feel during and after. Step 3: Identify the Social Jobs — how they want to be perceived. Step 4: Map the job executor's full workflow (8-step JTBD map: Define → Locate → Prepare → Confirm → Execute → Monitor → Modify → Conclude). Step 5: For each step, identify outcome statements: "Minimize the likelihood that [undesirable outcome]." Step 6: Rank outcome statements by importance vs satisfaction — which are the underserved opportunities?
#JTBD#product discovery#user research
Best Used For
Product discovery and customer research. This template provides a structured foundation for product management workflows, ensuring Claude understands the specific constraints and persona required for high-quality output.
Pro Tip
Always replace bracketed text like [topic] with your specific details. Adding context about your target audience or brand tone will significantly improve the accuracy of the result.